atinatin.com Team, Author at atbp | atinatin.com

When multiple siloed systems and platforms are used to collect marketing data, marketers often struggle to create a holistic view of their performance and the business impact of marketing initiatives.…

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BigQuery Geospatial Functions – ST_IsClosed And ST_IsRing

Geospatial data analytics lets you use location data (latitude and longitude) to get business insights. It’s used for a wide variety of applications in industry, such as package delivery logistics…

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Engineering

Low-Latency Fraud Detection With Cloud Bigtable

Each time someone makes a purchase with a credit card, financial companies want to determine if that was a legitimate transaction or if it is using a stolen credit card,…

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6 Common Mistakes To Avoid In RESTful Web API Design

Imagine ordering a “ready-to-assemble” table online, only to find that the delivery package did not include the assembly instructions. You know what the end product looks like, but have little…

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Built With BigQuery: Zeotap Uses Google BigQuery To Build Highly Customized Audiences At Scale

Zeotap’s mission is to help brands monetise customer data in a privacy-first Europe. Today, Zeotap owns three data solutions. Zeotap CDP is the next-generation Customer Data Platform that empowers brands…

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Secure Data Exchanges With Analytics Hub, Now Generally Available

In today’s world, organizations view data sharing to be a critical component of their overall data strategy. Businesses are striving to unlock new insights and make more informed decisions by…

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Technology

PwC And SAP Launch New Innovation Strategy To Help Organizations Achieve Their ESG And Net-Zero Targets

NEW YORK and WALLDORF— PwC and SAP SE (NYSE: SAP) today announced a new co-innovation strategy to make sustainability an integral part of standard business operations. The strategy is directed at creating trusted solutions…

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Boost Medical Discoveries With AlphaFold On Vertex AI

There’s a lot we can learn from combining technology with science to help support the development of amazing discoveries. By using an AI system to predict protein shapes, we have…

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atinatin.com Team

Marketing Analytics With Google Cloud

BigQuery Geospatial Functions – ST_IsClosed And ST_IsRing

Low-Latency Fraud Detection With Cloud Bigtable

6 Common Mistakes To Avoid In RESTful Web API Design

Built With BigQuery: Zeotap Uses Google BigQuery To Build Highly Customized Audiences At Scale

Secure Data Exchanges With Analytics Hub, Now Generally Available

PwC And SAP Launch New Innovation Strategy To Help Organizations Achieve Their ESG And Net-Zero Targets

Boost Medical Discoveries With AlphaFold On Vertex AI

Ink vs Pixels. What you miss versus what you are actually missing.

Pope Leo XIV to Publish First Encyclical on Artificial Intelligence and Human Dignity on 25 May

From beef ribs to a ‘heavenly’ walk: Xi‑Trump summit symbolism underscored American power and Chinese tradition

Everything The reMarkable Paper Pure Actually Does

The Quiet Revolution You Did Not Know You Needed

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